Harley-Davidson is gearing up for a significant announcement, with CEO Artie Starr set to unveil a new business plan on May 5th. A key element of this plan is expected to be the Sprint, a budget-friendly, entry-level motorcycle that was initially teased last year by former CEO Jochen Zeitz, according to motorcycle.com.
While the Sprint aims to capture attention with a potential sub-$6,000 price point, Zeitz also indicated that the Sprint would be accompanied by other low-displacement models, including a new entry-level cruiser. This suggests the Sprint itself won't be a cruiser-style motorcycle. Furthermore, Zeitz hinted at the return of a revived "iconic classic" model, motorcycle.com reports.
Adding to the anticipation, Harley-Davidson has filed trademark applications for the name "Low Bob," fueling speculation about one of these upcoming models. The trademark filings were submitted to the U.S. Patent and Trademark Office on April 30th and to the U.K.'s trademark office on May 1st, both covering "motorcycles and structural parts therefor," according to motorcycle.com.
Trademark filings typically offer limited details, revealing only the intended name. However, based on Zeitz's earlier statements, informed inferences can be made. The Low Bob is likely to be either a new rendition of an "iconic classic" or an entry-level cruiser. Motorcycle.com suggests that the latter is more probable, as a true "classic" bike would likely reuse an existing name rather than introduce a completely new one.
Currently, the Street Bob serves as the entry point to Harley-Davidson's Softail lineup. However, with a 1,923cc engine and a claimed weight of 646 pounds, it hardly fits the description of a beginner-friendly motorcycle. A scaled-down version of the Street Bob, potentially utilizing the engine and possibly the frame of the Sprint, could create a more accessible "Low Bob" model.
Alternatively, if the Low Bob represents the "iconic classic," it could potentially replace the Fat Bob 114, which was last offered in 2023. Another possibility is a Low Rider S with a more minimalist aesthetic. Both options would position the Low Bob on the sportier side of the Softail spectrum, motorcycle.com notes.
More information is expected to be revealed when Harley-Davidson announces its new business plan, coinciding with its Q1 2026 earnings call on May 4th.
