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Latest ATV, UTV, and SxS industry news

Mert Lawwill, the 1969 AMA Grand National Champion and star of 'On Any Sunday,' has passed away at age 85. Beyond his legendary flat track racing career, he was a prolific engineer who pioneered early mountain bike designs and developed adaptive prosthetics for riders.
By Jake Morrison

The AGV K7 is a new full-face sport-touring helmet that blends the race-bred DNA of the K6 S with the everyday usability of the K3 and K5. Designed for versatility, it features a lightweight composite shell, wide-field Ultravision visor, and an integrated drop-down sun visor.
By Jake Morrison

The Nürburgring Anlassen is an annual season-opening event in Germany that attracts thousands of motorcyclists and scooter riders to the track. Misha Charoudin demonstrated the unique potential of a lightweight, high-power race scooter on the legendary Nordschleife circuit.
By Jake Morrison

Leather motorcycle jackets offer a blend of style, protection, and durability that few other materials can match. Options range from classic vintage designs to modern, high-performance models with advanced safety features like airbag compatibility and CE-rated armor. Choosing the right leather jacket depends on individual needs, riding style, and budget.
By Jake Morrison

Motorcycle cameras enhance riding experiences by recording adventures, providing evidence in incidents, and enabling content creation. Options range from helmet-mounted action cameras to 360-degree cameras and permanently installed dash cams, each catering to specific needs and preferences of riders.
By Jake Morrison

Yamaha is launching the Ténéré Trek, a factory-backed adventure rally for owners of Yamaha dual-sport and adventure motorcycles. The inaugural event will take place August 6–9 at Tamarack Ski Resort in Donnelly, Idaho, featuring guided rides, product demos, and community activities in the Payette National Forest.
By Jake Morrison

Artificial intelligence is poised to revolutionize various industries, and the motorcycle world is no exception. Discussions are underway regarding AI's potential influence on motorcycle design, functionality, and how motorcycle-related information is disseminated. The integration of AI could reshape the riding experience and the overall motorcycle ecosystem.
By Jake Morrison

Riding is better with friends. Connecting with other motorcyclists can be achieved through social media, marque-specific clubs, dealerships, workplaces, and even schools. By leveraging these resources, new and experienced riders can find like-minded individuals to share their passion.
By Jake Morrison

The International Female Ride Day (IFRD) was celebrated with a special event focused on inclusivity and accessibility in motorcycling. Women riders from across the U.S. gathered to ride Can-Am three-wheeled motorcycles, promoting the "Just Ride" message and encouraging more women to embrace motorcycling.
By Jake Morrison

MotoGP is exploring the possibility of hosting a race in Miami, Florida, capitalizing on the city's growing motorsports scene and its ability to attract large audiences. While no immediate plans are confirmed, the move could boost MotoGP's popularity in the United States, though challenges remain in adapting the current F1 circuit for motorcycle racing and managing an already crowded race calendar.
By Jake Morrison

Harley-Davidson's upcoming Sprint model, initially slated for a sub-$6,000 price, will now cost under $10,000. This change is part of Harley-Davidson's "Back to the Bricks" business plan, which also includes the return of the Evolution Sportster. The Sprint is expected to be an entry-level model, potentially replacing the X350 in the Riding Academy program.
By Jake Morrison
