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Latest ATV, UTV, and SxS industry news

Harley-Davidson Revives Air-Cooled Sportster for 2027

Harley-Davidson is bringing back the air-cooled Sportster model in 2027 after discontinuing it in 2022. The revived Sportster will feature the 883 engine and target a price point around $10,000, with production primarily in the U.S.

By Jake Morrison

Honda Opens New Motorcycle Factory in Turkey

Honda has launched a new motorcycle factory in Aliağa, Turkey, marking its 38th global production site. The facility aims to support growing demand in Turkey and expand Honda's global market presence, with an initial production capacity of 100,000 units, scalable to 200,000.

By Jake Morrison

How to Find Motorcycle Rider Training

Finding quality motorcycle rider training is essential for both beginners and experienced riders looking to improve their skills. Resources like the Motorcycle Safety Foundation, the AMA, local dealerships, and online searches can connect you with the right coaching to enhance your riding abilities and safety.

By Jake Morrison

Josef Honeder Appointed Head of Development at BMW Motorrad

BMW Motorrad has appointed Josef Honeder as its new Head of Development, effective June 1, 2026. Honeder succeeds Christof Lischka, who held the position since 2019. Honeder's background in powertrain and fuel systems suggests a potential future focus for BMW Motorrad's development efforts.

By Jake Morrison

Motorcycle Awareness Month: AMA Promotes Road Safety for May 2026

May is Motorcycle Awareness Month, an annual campaign spearheaded by the American Motorcyclist Association (AMA) to promote motorcycle safety and awareness among all road users. The initiative encourages motorists and motorcyclists to share the road responsibly and address critical safety concerns.

By Jake Morrison

Vespa Celebrates 80 Years with Vintage Ad Retrospective

Vespa, the renowned scooter brand, is celebrating its 80th anniversary in 2026. As part of the celebration, parent company Piaggio has released a collection of vintage Vespa advertisements spanning the brand's history, highlighting the evolution of advertising and the enduring appeal of the Vespa's design.

By Jake Morrison

Getting Your Motorcycle License: A Comprehensive Guide

Obtaining a motorcycle license involves more than just riding skills. It requires understanding traffic laws, developing situational awareness, and mastering defensive riding techniques. The California Motorcyclist Safety Program (CMSP) offers a comprehensive training course that can help riders of all levels prepare for the road and waive the DMV riding test.

By Jake Morrison

2026 Ducati Hypermotard V2 SP: First Ride Review

The 2026 Ducati Hypermotard V2 SP is a lightweight, supermoto-inspired motorcycle designed for maximum riding enjoyment. Featuring Ducati's 890cc V-twin engine, advanced electronics, and premium components, this bike aims to deliver agility, power, and wheelie-inducing fun.

By Jake Morrison

Harley-Davidson and Jeep Partner for European Events in 2026

Harley-Davidson and Jeep are joining forces for a series of European events throughout 2026. This partnership builds on a collaboration that began in 2014, aiming to enhance the experience for fans of both brands at rallies and gatherings across Europe. The joint effort will feature shared activities and storytelling, highlighting the spirit of adventure and freedom associated with both Harley-Davidson and Jeep.

By Jake Morrison

Harley-Davidson and Dickies Release Second Limited-Edition Apparel Collection

Dickies and Harley-Davidson have launched their second collaborative apparel collection, "Built to Outlast." The line features updated versions of popular items like the Eisenhower Jacket and Original 874 Work Pant, alongside new denim pieces, all designed with a blend of workwear durability and motorcycle culture aesthetics.

By Jake Morrison

Ducati Desmo450 MX Gets Predictive Maintenance System

Ducati has launched a predictive maintenance system for its Desmo450 MX motorcycle. This system uses a sophisticated algorithm to monitor engine stress in real-time, tailoring maintenance schedules to actual usage conditions rather than relying on fixed intervals. The system aims to reduce maintenance costs and optimize service schedules based on individual rider styles and terrain.

By Jake Morrison

Dennis Pearson, Flat Track Builder, Dies at 71

Dennis Pearson, a veteran track builder known as 'Dr. Dirt' for his expertise in preparing racing surfaces, has died at the age of 71. Pearson's career spanned various racing disciplines, including flat track, Supercross, and NASCAR. He was deeply involved with Progressive AFT, where he was celebrated for his dedication to the sport and its competitors.

By Jake Morrison